Imagine & Evolution are e-commerce businesses in a fast-moving sector where change is a given, so GMW’s design anticipated that teams would reconfigure their space to suit new needs and, when the business moved on, much of what had been achieved here would move with them to their new space.

Change was anticipated by the use of a demountable furniture system developed specifically for the project and in mobile screens that could be relocated to create a variety of work and meeting areas.

Subsequent modifications to the fit out were able to be made without significantly disrupting the business. While some of these ideas may not translate immediately to more conventional business spaces, the result was an entirely appropriate outcome for a young, potentially volatile business – a business founded on innovation.

The project won the BCO ‘Most effective fit out’ Award and a special ‘Innovation Award’ from the British Institute of Facilities Management.

Imagine & Evolution 1

The project was a laboratory for ideas about space, furniture and work practices. It transformed a typical office space to create a distinctive identity for an organisation that didn’t exist when the original brief was written, and it did so by ‘barely touching the edges’ of the building.